While a blog post or an article may provide a lot of information, it can sometimes be too much for readers to digest, especially when a lot of numbers and statistics are involved. On the other hand, an infographic can offer the same amount of information presented in a visual and easy to understand format. For SEO purposes, however, many people argue that an infographic does not have any value.
It is true that search engines can’t read infographics, much less know what they are about, but what is important is that you target audience can read and understand them. If your readers find your presentation informative and relevant, they will share it, giving you a lot of links in the process. This way, your SEO efforts will get a much welcome boost.
It is no secret that site visitors won’t bother to wait for a slow-loading site. They want to get the information they need instantly. Search engines are aware of this; that is why one of the factors considered in page ranking is page loading time. An infographic addresses this concern. It presents information in a straightforward manner, making it a more interesting read than a wordy article or blog. In addition, it is more eye-catching because of the graphics and attractive design.
Infographics, basically, are link baits. It means they are created specifically to be interesting enough to capture and retain visitors’ attention. One of the main functions of SEO is to build as many inbound links leading to your site as possible. If you create infographics that are interesting and attractive enough, people can easily get your message. When this happens, you can enjoy a lot of back links because many of your readers will share what they find in your site.
This, however, does not mean that infographics are guaranteed to be successful link baits just because they are intended to be. It is important that your infographic is of high quality. Simply putting together a bunch of images sprinkled with lots of stats will not cut it. You can kiss all hopes of making it go viral if that is how you do it. A lot of research and hard work are keys to creating a share-worthy infographic.
So, if you intend to make an infographic for your website, might as well do it the right way. Decide on a topic to focus on and make it attractive to readers. Hire a professional infographic design agency to do it for you if you think you are not equipped with the necessary skills for the job. Once your infographic is ready, you can use social media to gain a wider reach. Begin by sharing your work to the right contacts, and when they like what they see, they will most likely share it to their respective networks.